Commerce and campaign integration
Connect Shopify, GA4, Google Ads, Meta, TikTok Ads, Klaviyo, CRM and warehouse sources so reporting is not trapped inside each platform.
Sources we can bring together
One view across the tools you already use
These links go to the official product sites. In delivery, DataDive connects the exports, APIs or warehouse tables behind them into a governed Looker reporting layer.
Looker capabilities
What we build using Looker Studio
A useful dashboard is not only charts. It needs clean ecommerce data, stable channel rules, a design that Sales & Marketing teams can read, and a rollout path people will actually use.
Sales and attribution rules
Define revenue, orders, AOV, ROAS, CAC, repeat purchase, channel groupings and attribution rules before they become dashboard disagreements.
Dashboard UX
Build Looker pages around daily trade, weekly campaign review, channel diagnostics and leadership reporting, not chart volume.
Performance and governance
Keep dashboards responsive, documented and controlled so refreshes, access and filters stay reliable after launch.
Dashboard modules
The Sales & Marketing questions the dashboard should answer
We shape the dashboard around operating questions: what is selling, which stores are moving, where money is going, what is converting, and what should change next.
Discuss your dashboardMulti-store Shopify sales
- Revenue, orders, AOV and refund trends
- Store, region, product and collection performance
- New vs returning customer revenue
GA4 ecommerce funnel
- Sessions, add to cart, checkout and purchase
- Landing page and device conversion rates
- Product journey and drop-off analysis
Google Ads ROI
- Spend, clicks, CPC, conversions and ROAS
- Campaign, ad group and keyword performance
- Paid search revenue matched to Shopify orders
Meta and Facebook ads
- Prospecting, retargeting and creative performance
- Spend, CPA, purchases and blended ROAS
- Campaign naming and UTM cleanup
TikTok Ads analysis
- Awareness, traffic and conversion campaign results
- Creative, audience and placement analysis
- TikTok-attributed orders vs GA4 sessions
Klaviyo and retention
- Email and SMS revenue contribution
- Flow, campaign and segment performance
- Repeat purchase, LTV and retention reporting
Delivery approach
From disconnected sales and ad reports to one usable Looker dashboard
Map the reporting questions
We define the daily trading, weekly campaign and monthly leadership decisions the dashboard must support.
Prepare the data layer
We connect stores, analytics and ad sources, clean campaign naming, and stabilise metrics in BigQuery or the right reporting layer.
Build the dashboard
We design Looker pages for multi-store sales, ecommerce funnel, Google Ads, Meta, TikTok, Klaviyo and data quality views.
Review and refine
We test the numbers with marketing and sales users, improve the flow, then document how to keep it governed.
Looker Sales & Marketing dashboard FAQ
Questions about Shopify, GA4, ads, BigQuery, Looker Studio and improving existing Sales & Marketing reports.
A Looker Sales & Marketing dashboard can combine Shopify, multi-store sales,
GA4, Google Ads, Search Console, Meta, TikTok Ads, Klaviyo, CRM pipeline and warehouse data depending on
what the business already uses.
Yes. DataDive commonly works with BigQuery and can prepare governed marketing
and ecommerce models before Looker reads the data. This helps keep sales, campaign, channel and customer
metrics consistent.
Yes. We can review existing Shopify, GA4, Google Ads, Meta, TikTok, Klaviyo or
CRM dashboards, fix metric logic, simplify page structure, improve dashboard UX and reconnect reports to
cleaner source data where needed.
Build Shopify, Ads and Analytics reports with us.
Start with a practical review of your current Shopify, GA4, Google Ads, Meta, TikTok, Klaviyo, CRM and spreadsheet reporting. We will identify the data gaps, dashboard structure and build path.